What makes a watch the most valuable in the world? It’s supercomplicated – literally. In 1925 banker Henry Graves Jr. (considered the greatest watch collector of the 20th century) commissioned Patek Philippe to create a unique gold pocket watch. When Graves finally received it – eight years later – it was the most complex timepiece ever created by human hands... (Photo by Suzanne Plunkett/Reuters)

Riot police walk past burning garbage containers during heavy clashes with demonstrators during a 24-hour strike on March 29, 2012 in Barcelona, Spain. Spanish workers staged a general strike to protest the government's latest labour reforms, which are designed to help Spain lower its deficit within EU limits. (Photo by David Ramos/Getty Images)

If you feel bad about being being single and not having a girlfriend, Japanese photographer Keisuke Jinushi has a quick fix for you! The young artist, who studied at the Musashino Art University in Tokyo, shows how to use your own palm and Instagram to make the impression that you have a wonderful girlfriend.

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.

“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A fishmonger prepares fresh festive seafood supplies at the Sydney Seafood Market on December 23, 2011 in Sydney, Australia. The annual 36-hour seafood marathon commenced today with thousands of Sydney shoppers expected to flock to the Sydney Seafood Market to find the freshest possible seafood catch for Christmas Day feasts. (Photo by Brendon Thorne/Getty Images)