Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Konishiki “The Dumptruck” of Hawaii stares down at his opponent during the first Sumo Bashai held outside Japan, at the Albert Hall in London, England. (Photo by Chris Cole /Getty Images). 1991

Camels walk down a street at the end of the Three Kings Day Parade in East Harlem on January 6, 2012 in New York City. (Photo by Mario Tama/Getty Images)

This is the incredible moment a fierce lightning bolt crashed against the Grand Canyon illuminating the steep canyon walls. Shrouded in darkness, the breath-taking landscape was shocked into life as mother nature sent the bolt storming down to Earth. As it cracked against the rocks the bright blue bolt illuminated the South Rim of the canyon, considered one of the Seven Natural Wonders of the World. With just the Desert View Watchtower in the foreground, the lightning was perfectly framed by the canyon which is located in Arizona, USA. (Photo by Travis Roe/U.S. Dept. of the Interior/Caters News)

Ricardo Azevedo rides his Honda NX 200 motorbike, which he converted to be powered by water, in Salto, northwest of Sao Paulo, Brazil, August 6, 2015. The Sao Paulo civil servant built the motorbike, which can cover up to 500 kilometres (311 miles) fuelled by just one litre of water. Dubbed “Moto Power H2O” the bike is powered by the process of electrolysis, which breaks the water molecule down into its constituent elements. (Photo by Nacho Doce/Reuters)

Children fall as they slide down on a float along a chute to cross a pool of water and foam during the “Letniy Gornoluzhnik” (Summer mountain puddle rider) festival at the Bobroviy Log Fun Park near the Siberian city of Krasnoyarsk, Russia, August 23, 2015. The annual competition marks the end of the summer season at the Siberian ski, rest and entertainment resort. (Photo by Ilya Naymushin/Reuters)

This combination of August 30, 2005 and July 29, 2015 aerial photos shows downtown New Orleans and the Superdome flooded by Hurricane Katrina and the same area a decade later. Katrina's powerful winds and driving rain bore down on Louisiana on August 29, 2005. The storm caused major damage to the Gulf Coast from Texas to central Florida while powering a storm surge that breached the system of levees that were built to protect New Orleans from flooding. (Photo by David J. Phillip/Gerald Herbert/AP Photo)