Nithin Rao Kumblekar, a freelance illustrator and art director based in Bangalore, India, created these illustrations for an ad campaign by Ogilvy & Mather for ‘in store’ branding for Allen Solly clothing. The idea of the project was to blend each illustration in with a model(s) / photograph to express the theme “My world, My way“.

Darlene Eddy packages up a chocolate Easter bunny that she made in her store Amazing Chocolates on March 28, 2013 in Hollywood, Florida. As Easter Sunday approaches chocolatiers are busy manufacturing many different types of delights for the holiday when Americans spend roughly $1.9 billion on Easter candy, second only to Halloween in candy consumption. Around ninety million chocolate Easter bunnies are produced each year, from white to dark chocolate, and with an unlimited varieties of styles. (Photo by Joe Raedle)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)

Patients from the Larco Herrera Psychiatric Hospital wear costumes in the likeness of the first governor and founder of the Inca civilization, Manco Capac, right, and his wife Mama Ocllo, during the hospital's Independence Day parade in Lima, Peru, Wednesday, July 22, 2015. The parade is held on the hospital's campus every year ahead of the Andean nation's official Independence Day celebrations on July 28. (Photo by Martin Mejia/AP Photo)

A group of dancers pose for a photo before their performance at the Nueva Esperanza cemetery in the shantytown Villa Maria, in Lima, Peru, Tuesday, November 1, 2016, as part of the Day of the Dead festivities. The holiday honors the deceased and coincides with All Saints Day, and All Souls Day celebrated on Nov. 1 and 2. Dancing, drinking alcohol, and eating with the deceased are part of Day of the Dead celebrations. (Photo by Martin Mejia/AP Photo)

Participants wearing superhero costumes attend the World DC Comics Super Heroes event in San Martin de Valdeiglesias, near Madrid, April 18, 2015. To celebrate the anniversary of the publication of the very first Superman story, DC Comics are asking fans to help set a new world record for the largest global gathering of people dressed as DC Comics Super Heroes. (Photo by Andrea Comas/Reuters)

Pete McLeod of Canada flies in formation with Nigel Lamb of Great Britain, Martin Sonka of the Czech Republic and Kirby Chambliss of the United States during a Recon flight prior to the seventh stage of the Red Bull Air Race World Championship over the Hoover Dam on October 09, 2014 on the border between the U.S. states of Arizona and Nevada. (Photo by Joerg Mitter/Red Bull via Getty Images)