A Syrian man rides his bicycle past a man selling grains during a halt in fighting on February 29, 2016 in Douma, in the Eastern Ghouta region, east of the capital Damascus. A UN-backed ceasefire deal took hold across parts of Syria, bringing relative calm to areas where the Islamic State group and Al-Qaeda's local affiliate are not present. (Photo by Sameer Al-Doumy/AFP Photo)

Members of the Albert Battery perform a gun salute during the Anzac Day dawn service held by the Currumbin RSL on the Gold Coast in Currumbin, Australia, 25 April 2016. The Anzac day marks the landing of the Australian and New Zealand Army Corps (Anzac) troops at Gallipoli in what is today Turkey during WWI. World War One, also called the Great War, according to official statistics cost more than 37 million military and civilian casualties between 1914 and 1918. (Photo by Glenn Hunt/EPA)

A migrant boy sits on railway tracks at a train station in Tovarnik, Croatia, September 20, 2015. (Photo by Antonio Bronic/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A competitor poses on the catwalk during the Miss Bumbum Brazil 2016 pageant in Sao Paulo, Brazil on November 9, 2016. Fifteen candidates compete in the annual pageant to select Brazil' s sexiest female rear end. (Photo by Miguel Schincariol/AFP Photo)

U.S. Air Force wounded warrior, Capt. Sarah Evans, jumps rope in a gym in San Antonio, Texas. Evans was diagnosed with cancer while deployed to Afghanistan and was medically evacuated back to the United States where her leg was amputated. (Photo by Master Sgt. Jeffrey Allen/U.S. Air Force)

David Guttenfelder was born in Iowa and graduated from the University of Iowa with a Bachelor of Arts in cultural anthropology. He has worked for the AP since 1994 based in Kenya, the Ivory Coast, India and Japan. He is currently AP’s chief Asia photographer and his feature work has been used prominently in editorial publications throughout the world including Time and National Geographic. Photo: U.S. soldiers from the 2nd Battalion, 12th Infantry Regiment, 4th Brigade Combat Team, fire mortars at known enemy firing positions from a base in the Pech River Valley in Afghanistan's Kunar province, Saturday, October 24, 2009. (Photo by David Guttenfelder/AP Photo)

Bolivia's president Evo Morales holds his scared staffs of power during a blessing by Aymaran spiritual guides, in a traditional ceremony at the archeological site Tiwanaku, Bolivia, Wednesday, January 21, 2015. Morales is set to begin a new term Thursday, that will make him the Andean nation's longest-serving leader, riding high on a wave of unprecedented growth and stability. (Photo by Juan Karita/AP Photo)