A model presents a creation from the Versace Fall-Winter 2022/2023 collection during Fashion Week in Milan, Italy, February 25, 2022. (Photo by Alessandro Garofalo/Reuters)

A man rides his bicycle as a wave crashes at La Libertad malecon on May 13, 2015. El Salvador emergency authorities has declared an orange alert along the Pacific coast due to a large swell that affected the Salvadoran coast. The swell originated from the extra-tropical storms that formed in New Zealand and the Southern hemisphere, according to El Salvador's Ministry of Environment and Natural Resources. (Photo by Jose Cabezas/Reuters)

A man dressed as “El Chapulin Colorado”, a character by screenwriter Roberto Gomez Bolanos, performs for fans and media as they wait for the arrival of the funeral van carrying the body of Bolanos, at Mexican media company Televisa in Mexico City November 29, 2014. Mexican actor and screenwriter Roberto Gomez Bolanos, one of Latin America's most beloved comedians, whose slapstick acts charmed fans from Spain to Argentina for over four decades, died on Friday at the age 85. Known as “Chespirito”, a word play on “Little Shakespeare” for his diminutive stature and his prolific scripts, Gomez Bolanos created some of the region's most enduring comic characters. (Photo by Carlos Jasso/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

UK's Love Island favourite Maura Higgins, 29, was seen wearing a short satin dress as she left Amazonico Restaurant in Mayfair, central London on October 28, 2020. (Photo by Splash News and Pictures)

Revellers take part in the Children's Day parade of the Notting Hill Carnival in London, Britain, 28 August 2016. The street festival celebrates this year its 52nd anniversary and more than a million people are expected to attend on 28 and 29 August. (Photo by Will Oliver/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Participants in costumes arrive at the Notting Hill Carnival in London, Britain, 29 August 2022. The Notting Hill Carnival is the largest street carnival in Europe and returned to London after two year break due to the coronavirus pandemic with more than a million people expected to attend the two-day celebration of Caribbean heritage on 28 and 29 August. (Photo by Tolga Akmen/EPA/EFE)