Lily Donaldson attends the “Loveless (Nelyubov)” screening during the 70th annual Cannes Film Festival at Palais des Festivals on May 18, 2017 in Cannes, France. (Photo by Tristan Fewings/Getty Images)

A fruit importer's lorry at Covent Garden, London, with its driver's cabin in the shape of an apple. (Photo by Harold Clements/London Express/Getty Images). October 1928

Germany, Business couple making love under desk. (Photo by Roman Maerzinger/Getty Images)

A staff member of Sony Computer Entertainment tries out PlayStation 4's virtual reality headset Project Morpheus at its booth in Tokyo Game Show 2014 in Makuhari, east of Tokyo September 18, 2014. (Photo by Yuya Shino/Reuters)

Laura Paipo (L), first blind principal in Uruguay participates in a street race with her sighted guide and friend Amparo Bauter in Montevideo, October 4, 2015. Paipo, 55, who took office on August 10, 2015 became the first blind principal of a special school which specializes in the education of visually impaired students. (Photo by Andres Stapff/Reuters)

Young revelers take part in a parade called "La Calabiuza" on November 1, 2015, on the eve of the Day of the Dead in Tonacatepeque, 20 kms (13 miles) north of San Salvador. During the celebration, the residents of Tonacatepeque, originally an indigenous community, recall the characters from the mythology of Cuscatlan – pre-Columbian west and central regions of El Salvador – and their dead relatives. (Photo by Marvin Recinos/AFP Photo)

In the spring of 1965, within weeks of 3,500 American Marines arriving in Vietnam, a 39-year-old Briton named Larry Burrows began work on a feature for LIFE magazine, chronicling the day-to-day experience of U.S. troops on the ground – and in the air – in the midst of the rapidly widening war. The photographs in this gallery focus on a calamitous March 31, 1965, helicopter mission; Burrows’ “report from Da Nang”, featuring his pictures and his personal account of the harrowing operation, was published two weeks later as a now-famous cover story in the April 16, 1965, issue of LIFE.

Photo: Man your battle stations: The crew chief of helicopter Yankee Papa 13, lance corporal James C. Farley, mans an M-60 machine gun during a mission near Da Nang, Vietnam on March 31, 1965. (Photo by Larry Burrows/Time & Life Pictures)

Bathing suit models are shown listening to the radio on the beach, circa 1940's. (Photo by Bettmann Archive/Getty Images)