Japanese–British singer-songwriter and model Rina Sawayama, date unknown. (Photo by Press Handout for SFTW)

A shoebill is displayed at Ueno Zoo in Tokyo August 28, 2012. (Photo by Itsuo Inouye/Associated Press)

Participants wear traditional clogs as shepherds lead their sheep through the center of Madrid, October 28, 2012. (Photo by Andres Kudacki/Associated Press)

An armoured vehicle surrounded by Chicago cops at the time of the American depression, 1933. (Photo by Rolls Press/Popperfoto/Getty Images)

Early morning storms over the Masai Mara National Reserve, Kenya on August 26, 2016. (Photo by Action Press/Rex Features/Shutterstock)

The Cobra JoyRide car charger by Cobra Electronics is displayed during a press event at The Venetian for the 2012 International Consumer Electronics Show (CES) January 8, 2012 in Las Vegas, Nevada. The JoyRide works with Android phones and can automatically trigger preset phone functions like enabling GPS or disabling Wi-Fi with the press of a single button. It will be available for USD 39 in the second quarter of 2012. (Photo by Ethan Miller/Getty Images)

Palestinians hit injured Israeli settlers, center, detained by Palestinian villagers in a building under construction near the West Bank village of Qusra, southeast of the city of Nablus, Tuesday, January 7, 2014. Palestinians held more than a dozen Israeli settlers for about two hours Tuesday in retaliation for the latest in a string of settler attacks on villages in the area, witnesses said. The military said the chain of events apparently began after Israeli authorities removed an illegally built structure in Esh Kodesh, a rogue Israeli settlement in the area. In recent years, militant settlers have often responded to any attempts by the Israeli military to remove parts of dozens of rogue settlements, or outposts, by attacking Palestinians and their property. The tactic, begun in 2008, is known as “price tag”. (Photo by Nasser Ishtayeh/AP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)