A lemur licks a block of ice containing fruit at Rome's Bioparco zoo, Wednesday, July 5, 2017. Zookeepers at the Bioparco often give animals ice blocks with either fruit or meat on hot summer days. (Photo by Gregorio Borgia/AP Photo)

Hungary's athlete Anna Toth receives help after a fall in the women's 100m hurdles semifinal during the European Athletics Championships at the Olympic stadium in Rome on June 8, 2024. (Photo by Anne-Christine Poujoulat/AFP Photo)

France's athlete Auriana Lazraq-Khlass celebrates second place in the women's heptathlon final during the European Athletics Championships at the Olympic stadium in Rome on June 8, 2024. (Photo by Filippo Monteforte/AFP Photo)

Italian movie star Gina Lollobrigida shows a 0.95 super-grand-angle lens mount on a 35mm camera, as she presents her collection of photographic equipment at her home on the ancient Appian Way on the outskirts of Rome, July 2, 1964. (Photo by Girolamo di Majo/AP Photo)

A couple dances a tango in front of Saint Peter's basilica at the Vatican, December 17, 2014. At the rear edge of the square more than 2,000 people, who came to Rome from all over Italy for the 78th birthday of Pope Francis, danced in “A tango for Pope Francis” event as music blared. (Photo by Tony Gentile/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.