Participants clear the last jump at the Soap Box Derby in Bandung, Indonesia on December 15, 2024. Over 120 entries were received to compete. Entries were voted by judges for performance, overall look and time. Fans voted for their favorite soap box team. (Photo by Algi Febri Sugita/ZUMA Press Wire/Rex Features/Shutterstock)

Participants jump into the water during the 114th edition of the Copa Nadal (Christmas Cup) swimming race in Barcelona's Port Vell on December 25, 2023. The traditional 200-meter Christmas swimming race gathered around 300 participants on Barcelona's Port Vell (old harbour). (Photo by Josep Lago/AFP Photo)

Daniela Haralambie of Romania competes during the qualification of the women's FIS Ski Jumping World Cup competition at the Gross-Titlis Schanze in Engelberg, Switzerland, Thursday, December 14, 2023. (Photo by Philipp Schmidli/Keystone via AP Photo)

Yaroslava Mahuchikh, of Ukraine, competes in the women's high jump competition at the Wanda Diamond League Final 2025 athletics meeting in Zurich, Switzerland, Wednesday, August 27, 2025. (Photo by Til Buergy/Keystone via AP Photo)

A green jumping spider (Lyssomanes viridis), in a forested area of Cerro de la Muerte, in San Jose, Costa Rica, 20 May 2025. International Day for Biological Diversity is celebrated every 22 May around the world. (Photo by Jeffrey Arguedas/EPA/EFE)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)