Police memebers stand guard as a group of women protest in front of the police headquarters after knowing that the body of María Belen Bernal was found murdered in a police officers' school and which main suspect – Bernal's husband police lieutenant German Caceres – is at large, in northern Quito, on October 1st, 2022. According to the prosecutor's office, at least 573 femicides have been registered in Ecuador's population of 17.7 million since 2014. In the first months of 2022 there had been 206 murders of women, according to Geraldine Guerra from the Aldea NGO that tracks femicides in the country. (Photo by Rodrigo Buendia/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Hydrocynus goliath, also known as the goliath tigerfish, giant tigerfish or mbenga, is a very large African predatory freshwater fish. The giant tigerfish is restricted to the Zaire River system, Lualaba River, Lake Upemba and Lake Tanganyika”. (Photo by Tigerfishcamp / Tourettefishing / Bigfishesoftheworld)

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)

A fisherman is seen standing on a cliff edge at Cape Bank in La Perouse on February 20, 2011 in Sydney, Australia. The practice of fishing from rock platforms, cliffs and rocky outcrops is notoriously dangerous with many anglers per year being washed into the ocean by dangerous surf or unexpected large waves. Angling is often reported as the sport having the highest mortality rate on average due to fishermen drowning with rocking fishing contributing to a high number of these deaths. (Photo by Mark Kolbe/Getty Images)

Patrick Boyle, The Earl of Glasgow and his son David, Viscount Kelburn pose at their home Kelburn Castle on August 30, 2011 in Largs, Scotland. The Earl of Glasgow has asked Historic Scotland if the graffiti can remain as a permanent feature of the Castle. The local council allowed the mural to be painted on the wall by Brazilian artists in 2007, with a three year limit put on the graffiti pending the start of rendering work at the castle.(Photo by Jeff J Mitchell/Getty Images)

“The Wild Animal Sanctuary is a U.S. organization that specializes in rescuing and caring for large predators which are being ill-treated, for which their owners can no longer care, or which might otherwise be euthanized. Created in 1980, The Wild Animal Sanctuary is situated on 720 acres (291 ha) of grassland near Keenesburg, Colorado North of Denver, and has helped over 1,000 animals since it first opened. As of 2010, it was home to over 290 animals”. – Wikipedia

Photo: Rescued brown and black bears feed at The Wild Animal Sanctuary on October 20, 2011 in Keenesburg, Colorado. (Photo by John Moore/Getty Images)