A 40-foot sculpture of the swimmer Rebecca Adlington was unveiled at the Serpentine in London’s Hyde Park on July 25, 2016 to launch a campaign by Kelloggs to encourage the public to support Team GB at the Rio Olympics. (Photo by David Parry/PA Wire/Barcroft Images)

A member of the Acorda Capoeira (Awaken Capoeira) group performs on a rooftop in the Rocinha favela in Rio de Janeiro, Brazil, July 24, 2016. In a favela with a history of violence between police and drug gangs, or armed battles between traffickers themselves, capoeira is an outlet that gives kids a sense of community – its practice a collective exercise blending characteristics of drum circles, sparring and tag-team gymnastics. (Photo by Bruno Kelly/Reuters)

Italian Moto2 rider Lorenzo Dalla Porta, Italtrans Racing Team, crashes during the race of the Motorcycling Grand Prix of Andalusia at the Jerez-Angel Nieto circuit in Jerez de la Frontera, Spain, 26 July 2020. (Photo by Roman Rios/EPA/EFE)

A woman sits in lotus prayer pose during the “Yoga at the Sunrise” event on Copacabana beach, in Rio de Janeiro, Saturday, June 22, 2024. The activity celebrates International Yoga Day proclaimed by the United Nations as June 21. (Photo by Bruna Prado/AP Photo)

Serge Huguenin of the Blondeau foundry takes the newly melted bell out of the mould in La Chaux-de-Fonds, Switzerland January 21, 2016. At this year's Summer Olympics in Rio de Janeiro, no matter how elaborate the opening ceremony or how sophisticated the live broadcasts, the final lap of athletics races will be announced the traditional way by ringing an old-fashioned bell. Omega, the official timekeeper of the event, has ordered 21 bells, forged almost entirely by hand by Blondeau's Bell Foundry in the Jura Mountains in Switzerland. Each last-lap bell is branded with the RIO 2016 logo and circled with the words “2016 GAMES OF THE XXXI OLYMPIAD”. (Photo by Denis Balibouse/Reuters)

Students of the "Escola de Papai Noel do Brasil" (Brazil's school of Santa Claus) travel on a ferry through Guanabara bay, during their graduation ceremony in Rio de Janeiro, Brazil, November 10, 2015. The school holds 4 days' lessons in Santa-training, teaching Christmas carols, how to interact with children, and also how to wear the heavy red suit in Rio's typical 104-degree (40 degrees celsius) summer weather that is common around the holidays. (Photo by Pilar Olivares/Reuters)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.