While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Marianne Brauns jumping a breakwater on the beach, wearing a structured blue swimsuit with white trim. (Photo by Carl Sutton/Hulton Archive/Getty Images). Circa 1950

Fashion models Darien Leigh and Valerie Drew play leap-frog on the beach. 2nd July 1956. (Photo by Harry Kerr). P.S. All pictures are presented in high resolution.

This photo taken on December 2, 2015 shows a lenticular cloud forming as white streaks from airplanes mark the blue sky, in a rare atmospheric phenomena above the town of Gevgelija on December 2, 2015. Lenticular clouds have been regularly confused for UFOs throughout history due to the their smooth, round or oval lens-shaped structure. (Photo by Armend Nimani/AFP Photo)

Communist supporters hold portraits of Soviet leader Josef Stalin as they queue to lay flowers at the grave of Stalin to mark the 139th anniversary of his birth, in Moscow's Red Square, Russia, Friday, December 21, 2018. (Photo by Pavel Golovkin/AP Photo)

A woman visits the exhibition “Pop Air” at the Balloon Museum in Madrid, Spain, 22 March 2023. The exhibition, dedicated to balloons and inflatable arts, opened to the public in Madrid on 18 March and runs through 23 July 2023. (Photo by Alejandro Lopez/EPA)

From the “Paradise Revisited” story in the November 2013 issue of National Geographic magazine, this image is a beautiful vision of father and son fishermen as they move through the multicolored coral gardens of Kembe Bay, Papua New Guinea, in a traditional outrigger canoe. (Photo by David Doubilet/National Geographic Creative)

An Israeli protester lifts her T-shirt next to Ultra-Orthodox Jewish men outside an army recruiting office in the town of Kiryat Ono near Tel Aviv on March 5, 2024, during a demonstration against their exemption from serving in the army. Since the October 7 attack by Palestinian militants, the question surrounding whether the insular community, whose members see army service as conflicting with their religious duties, should be obligated to serve has sparked debate and led to protests against their decades-long exemptions. (Photo by Jack Guez/AFP Photo)