A man with a cap on his face sleeps on a floor at the Mahabat Khan Mosque in Peshawar, Pakistan on March 4, 2019. (Photo by Fayaz Aziz/Reuters)

Revellers celebrate New Year's Day in central Moscow, Russia, January 1, 2016. (Photo by Tatyana Makeyeva/Reuters)

Participants take part in a New Year's Jump into the Sea in Portoroz , Slovenia, January 1, 2016. (Photo by Srdjan Zivulovic/Reuters)

TV personality Ramona Singer hams it up at Katlean de Monchy's Christmas party in New York on December 24, 2019. The Real Housewife of New York City had a little fun posing with a holiday ham at the lifestyle guru's gathering. (Photo by Backgrid USA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Anton Phung, known as B-Boy LB, and Karam Singh, or Kid Karam, show off their dancing skills in Salford on November 3, 2022 before the WDSF European Breaking Championships, which will be held in Manchester this weekend. (Photo by James Glossop/The Times)

This photo shows sunset in Eagle, Colo., Sunday, November 3, 2019. Daylight saving time ended, making sunset around 5 p.m. this time of year in Colorado. (Photo by Chris Dillmann/Vail Daily via AP Photo)

A worker holds harvested chillies at a chilli plantation in Pasir Datar Indah village near Sukabumi, Indonesia's West Java province, August 6, 2015. (Photo by Reuters/Beawiharta)