People try to keep warm their hands by a heater as they wait for their seats outside a restaurant at an outdoor shopping mall in Beijing, Saturday, December 23, 2023. A cold wave began earlier in the week bringing extensive snowfall and freezing temperatures across China. (Photo by Andy Wong/AP Photo)

A woman poses for a photo in front of an installation to promote the film “Godzilla Minus One”, which won the Oscar for best visual effects at the Academy Awards in Los Angeles, outside a popular shopping centre and official development in the Hibiya area of Tokyo on March 11, 2024. (Photo by Richard A. Brooks/AFP Photo)

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.

Minimiam is a project of the Japanese photographer Akiko Ida and French photographer Pierre Javelle. They met studying photography at the Paris “Arts Décoratifs” art school. The project has been ongoing since 2002 and was inspired by the married couple’s profession as commercial food photographers.

“Born in London in 1969 Robert has had a passion for photography since the age of 14. After studying photography at Blackpool and Flyde College he undertook and completed a personal project, which went on to be published into a book called ‘One, Images of a Goalkeeping Season’. Robert has been commissioned for editorial and advertising projects by client based throughout Europe and the U.S. and undertakes commissions for many of the top advertising agencies”. – Tim Mitchell

Sabine Marcelis stands beside her project “RA” during The Edition III at Pyramids of Giza, in front of the Great Pyramids of Giza, on the outskirts of Cairo, Egypt on October 26, 2023. (Photo by Mohamed Abd El Ghany/Reuters)

Diesel is poured into a container at theArea 10 shopping centre in Abuja, Nigeria May 25, 2015. Nigerian fuel marketers agreed to resume distribution on Monday after weeks of disruption led to chronic fuel shortages, bringing phone companies, banks and airlines to a standstill days before the inauguration of the country's new president. (Photo by Afolabi Sotunde/Reuters)

Models present creations of fashion brand motonari ono during Tokyo Fantashion at a shopping district in Tokyo, Japan, August 16, 2015. Tokyo Fantashion is a one-day showcase event of up-and-coming fashion trends, organised by Tokyo Creators, a group of 20 new brands. (Photo by Yuya Shino/Reuters)