American media personality Lauren Sanchez and American businessman, media proprietor and investor Jeff Bezos at the Boom at The Standard Met Gala After Party held at The Boom Boom Room, The Standard Hotel on May 6, 2024 in New York. (Photo by Yvonne Tnt/BFA.com/Rex Features/Shutterstock)

White House Press Secretary James Brady and District of Columbia police officer Thomas Delahanty lie wounded on the ground after John Hinckley Jr. fired six shots at President Reagan outside the Washington Hilton Hotel in Washington, DC, on March 30, 1981. (Photo by Courtesy Reagan Library via Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A debutante from a local academy looks at her mobile phone as she waits to take part in the Vienna Ball at the Kempinski Hotel, March 19, 2016, in Beijing. The ball, which is an event organized by the luxury Kempinski Hotel chain and the City of Vienna, brings together both Chinese and foreign members of the capital's elite class. Despite a slowing economy, private wealth has soared in China after decades of rapid growth. A record number of high net worth individuals and families has fuelled a market for luxury goods, services, and events catering to China's burgeoning elite class. (Photo by Kevin Frayer/Getty Images)

Keira Knightly attends the UK Gala Premiere of “A Dangerous Method” at The Mayfair Hotel on January 31, 2012 in London, England. (Photo by Stuart Wilson/Getty Images)

8 May 2001: Ronnie O'Sullivan of England poses for pictures at the Hilton Hotel with the trophy and his girlfriend Bianca Westwood after winning Embassy World Championship Snooker Final in Sheffield.

A Porcupine on display during the PBS portion of the 2010 Summer TCA Press Tour at the Beverly Hilton Hotel on August 5, 2010 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images)

Actress Angelina Jolie (L) and actor Jack Black attend the “Kung Fu Panda 2” photocall during the 64th Annual Cannes Film Festival at the Carlton Hotel on May 12, 2011 in Cannes, France. (Photo by Vittorio Zunino Celotto/Getty Images)