As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

An animation artist has thrown a group of Disney characters into the real world – and it's not pretty. Jeff Hong, from New York, has taken the childhood favourites and turned their lives upside down. In a series of nightmarish pictures on his Tumblr, the cartoons who once lived happily ever after are now facing up to reality. And judging from these images they're not adjusting well. Photo: Beauty is everything for this belle of the ball. (Photo by Jeff Hong)

A Tenggerese shaman praying for worshippers at Widodaren cave during the Tenggerese Hindu Yadnya Kasada festival on July 31, 2015 in Probolinggo, East Java, Indonesia. The festival is the main festival of the Tenggerese people and lasts about a month. On the fourteenth day, the Tenggerese make the journey to Mount Bromo to make offerings of rice, fruits, vegetables, flowers and livestock to the mountain gods by throwing them into the volcano's caldera. The origin of the festival lies in the 15th century when a princess named Roro Anteng started the principality of Tengger with her husband Joko Seger, and the childless couple asked the mountain Gods for help in bearing children. The legend says the Gods granted them 24 children but on the provision that the 25th must be tossed into the volcano in sacrifice. The 25th child, Kesuma, was finally sacrificed in this way after initial refusal, and the tradition of throwing sacrifices into the caldera to appease the mountain Gods continues today. (Photo by Ulet Ifansasti/Getty Images)

An Indian woman dressed as Hindu Goddess Kali participates in a “Shivratri” procession in Allahabad, India, Thursday, Feb. 27, 2014. “Shivaratri”, or the night of Shiva, is dedicated to the worship of Lord Shiva, the Hindu god of death and destruction. (Photo by Rajesh Kumar SinghAP Photo)

Thai classical dancers perform for Phra Phrom, the Thai interpretation of the Hindu god Brahma, at the Erawan Shrine in Bangkok, Thailand, Friday, September 4, 2015. Thai authorities unveiled the restored centerpiece Friday of the Erawan Shrine, in the latest bid to restore confidence among Bangkok's tourism and business communities almost three weeks after a deadly bombing. (Photo by Sakchai Lalit/AP Photo)

Devotees try to form a human pyramid to break a clay pot containing curd during celebrations to mark the Hindu festival of Janmashtami in Mumbai, India, September 6, 2015. Janmashtami, which marks the birthday of Hindu god Krishna, is being celebrated across the country today. (Photo by Danish Siddiqui/Reuters)

A Nepalese woman pours milk as she offers prayers to the setting Sun on the banks of the Bagmati River during the Chhath Puja festival in Kathmandu, Nepal, Sunday, November 6, 2016. During Chhath, an ancient Hindu festival, rituals are performed to thank the Sun God for sustaining life on earth. (Photo by Niranjan Shrestha/AP Photo)

Paramasivan points to the statue of sun god Surya at a temple outside the Kodaikanal Solar Observatory, India, February 5, 2017. In the early morning darkness, Devendran P. walks up a hill to a solar observatory in India's southern hill town of Kodaikanal, trudging the same path his father and grandfather walked in a century-old family tradition of studying the sun. (Photo by Danish Siddiqui/Reuters)