Sudanese refugees living in Tel Aviv dance as they celebrate independence from the Republic of Sudan on July 10, 2011 in Tel Aviv, Israel. Israel's Prime Minister Benjamin Netanyahu announced that Israel recognizes the Republic of South Sudan as independent state. South Sudan became a state on July 9 after it separated from the north, with its capital in Juba, following a vote for independence. The country was recognized on July 8 by the government of Sudan. (Photo by Uriel Sinai/Getty Images)

An opposition supporter gestures with a knife during clashes with police in Kibera slum in Nairobi, Kenya on October 26, 2017. Kenyans trickled into polling stations today for a repeat election that has polarised the nation, amid sporadic clashes as supporters of opposition leader ignored his call to stay away and tried to block voting. (Photo by Goran Tomasevic/Reuters)

An RAF Eurofighter EF-2000 Typhoon takes off on March 22, 2011 at the Gioia Del Colle airbase in Italy. After last week's UN resolution which voted for a non-fly zone to be enforced over Libya, sorties have continued to be flown by forces representing the UN coalition from Italian military bases. More than 110 missiles have been fired on pro-Gaddafi strongholds in attempt to knock out the Libyan leaders defences.

Kashir Mir, 34, poses for a photograph at his workplace, Juliet Wig Shop, in the London constituency of Brent Central, Britain, April 13, 2015. Mir, who was born in Pakistan, said: “I will vote but it's a secret. I also hope they can manage immigration better as I have been stopped and interviewed for hours returning from Pakistan. I'm an honest man, working here and paying my tax”. Brent, a northwest London neighbourhood that's home to Wembley football stadium, is among the most ethnically diverse areas in the United Kingdom. As the country approaches a closely fought election on May 7, Reuters photographer Eddie Keogh visited shopkeepers to get their views on the poll. (Photo by Eddie Keogh/Reuters)

A police officer detains a person during protest by supporters of Pakistan's former Prime Minister Imran Khan against his arrest, in Karachi, Pakistan, 09 May 2023. Khan, the chairman of Pakistan Tehreek-e-Insaf, was taken into custody by the National Accountability Bureau (NAB) on 09 May outside the Islamabad High Court, where he had arrived to appeal for bail in multiple cases filed against him. The arrest came after Khan's ouster from power in April 2020 following a failed vote of confidence in parliament. (Photo by Rehan Khan/EPA)

A boy poses for a picture amid clashes between supporters of Shiite Muslim cleric Moqtada and Iraqi security forces in Tahrir Square in the centre of Iraq's capital Baghdad on September 28, 2022, during a parliament session in the nearby high-security Green Zone across the Tigris river. Three rockets were fired at Baghdad's Green Zone, wounding seven security force personnel as parliament was holding its first session in two months, Iraq's security forces said. The parliament, at the centre of a months-long political paralysis, met for the first since deadly unrest in August to vote on the resignation of its speaker. (Photo by Ahmad Al-Rubaye/AFP Photo)

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.