A girl competes in a hobby horsing competition in St. Petersburg, Russia, April 21, 2024. (Photo by Dmitri Lovetsky/AP Photo)

Afghan girls ride a donkey along a street in Argo district at Badakhshan province on July 30, 2024. (Photo by Omer Abrar/AFP Photo)

A girl from Newar community is pictured with vermillion powder on her forehead as she takes part at the Ihi ceremony in Bhaktapur, Nepal on December 6, 2019. The two-day ceremony begins with purification rituals and ends with “Kanyadan” (giving away the virgin) of the girl by her father. A Newari girl gets married thrice in her life, first with Bel, the fruit of a wood-apple tree, secondly with the sun, and lastly with her future husband. (Photo by Monika Deupala/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

Images of an American ghost town that was home to gold mines and features a plane which crashed during the filming of 3000 Miles to Graceland starring Kevin Costner and Kurt Russell reveal the remnants of the once thriving location. An assortment of rusted vehicles which include a canary yellow bus, caravans and cars have all been left behind in the desert. (Photo by Abandoned Southeast/Mediadrumworld.com)

A Pakistani scavenger girl writes on a notebook she collected from a garbage, while another girl sits next to her in Lahore, Pakistan, Wednesday, April 1, 2015. Thousands of children pick recyclable items from waste dumping points to earn living for their poor families. (Photo by K. M. Chaudary/AP Photo)