Concertgoers dance at the Coachella Valley Music and Arts Festival in Indio, California, U.S., April 15, 2018. Coachella became one of the world' s premier music festivals not only for the A- list performers. The two- weekend party in the California desert has become a major event in its own right for the fashion. While designers have heavily marketed their brands to Coachella, the fans who draw the most notice often do so by embracing their own sartorial flair, driven by a sense of innovation and, among revelers in the searing heat, of inhibition. (Photo by Mario Anzuoni/Reuters)