As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Parc Astérix is a theme amusement park in France, based on the stories of Asterix (by Albert Uderzo and René Goscinny). Situated approximately 35 km (22 mi) north of Paris and 32 km (20 mi) from Disneyland Resort Paris, in Plailly in the département of Oise, it opened in 1989. The park is operated by Compagnie des Alpes.

A South American marine animal rescue group “S.O.S Rescate de Fauna Marina” is raising a baby La Plata Dolphin (Pontoporia blainvillei) found beached near Montevideo city with its umbilical cord still attached. The group is headed by Richard Tesore who is shown swimming with the baby female dolphin near the seaside resort of Piriapolis in Uruguay.

Passengers pose for a selfie as they wait for the Night Tube train service at Oxford Circus on the London underground system in London, Britain August 20, 2016. The London Underground is starting its first-ever overnight service, a move city leaders hope will make the British capital a truly 24-hour city and bolster the local economy. (Photo by Paul Hackett/Reuters)

“The King”, Johnathon Haddock poses for a portrait with the Garland before the procession during “Castleton Garland Day” on May 29, 2019 in Castleton, England. The first records of Garland day date back to the 1700's and though it's true origins are not fully understood it is believed to be an ancient fertility rite with Celtic connections. (Photo by Dan Kitwood/Getty Images)

The known as “callejón de los brujos” has become an alternative for the sick in Venezuela. The health crisis that affects hundreds of Venezuelans who face every day the serious shortage of medicines, lack of medical supplies and the high costs of medicines that are unattainable for the population. However, many Venezuelans have resorted to alternative methods to science in recent years. (Photo by Alvaro Fuente/NurPhoto via Getty Images)

The Y-40 Deep Joy is the worlds deepest pool. Y-40 is projected by Architect Emanuele Boaretto and supported by the “Boaretto Group Hotel and Resort”. The name Y-40 is inspired by mathematical symbols. “Y” is the ordinate axis of the Cartesian system and “–40” means the world's record depth or our pool- that is 40 meters underground. (Photo by Courtesy Y40 Deep Joy)

René Maltête was a French photographer and poet. His pictures were based on the element of surprise and incongruity, often having a humorous and even philosophical side to them. At the start of his career, he often had to resort to manual labor as an addition to his to his profession in order to pay the bills. However, René's talent of seeing and being able to capture in time humorous moment of mundane, day-to-day life payed off in the end. Over the years, his works were published in a number of magazines in addition to numerous exhibitions that were held worldwide to popularize his work. (Photo by René Maltête)