For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A couple watch the sunrise in front of the Mediterranean Sea in Barcelona, Spain, Sunday, January 24, 2021. (Photo by Emilio Morenatti/AP Photo)

The Sheep watch the sunset from the top of Cleeve Hill, Cheltenham, United Kingdom on June 22, 2020. (Photo by Jack Boskett/The Telegraph)

“Leopard Hunting a Stork”. “One-shot capture. I watched the leopard stalking the stork, I only had time to focus at 400mm, no time to change to high speed, I watched the stork, and as soon as it flapped its wings, I shot one shot”. (Photo by Paul Rifkin/National Geographic Travel Photographer of the Year Contest)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)