A spotted owlet appears to be playing peek-a-boo near Rancharda Lake in Ahmedabad, India on February 9, 2016. The species is common across the Indian subcontinent. (Photo by Caters News Agency)

A model presents a creation by Indian designer Monisha Jaising during the grand finale of Lakme Fashion Week (LFW) Winter/Festive 2018, in Mumbai, India, 26 August 2018. (Photo by Divyakant Solanki/EPA/EFE)

Indian Air Force officers stretch before taking part in full dress rehearsal for India's Republic Day parade in Kolkata, January 23, 2018. (Photo by Rupak De Chowdhuri/Reuters)

Traders try to control a camel at Pushkar Fair where animals, mainly camels, are brought to be sold and traded in the desert Indian state of Rajasthan November 6, 2016. (Photo by Himanshu Sharma/Reuters)

Indian tourists walks during heavy snowfall by Dal Lake in Srinagar on January 6, 2017. The sub-zero temperatures has frozen many water bodies in Kashmir and even drinking water taps have frozen at some places. (Photo by Tauseef Mustafa/AFP Photo)

A model presents a creation by Indian designer Amit Aggarwal during the FDCI India Couture Week in New Delhi on July 28, 2024. (Photo by Sajjad Hussain/AFP Photo)

An Indian soldier blows fire as he performs an acrobatic manoeuvre known as 'Mallakhamb' during an event in Jaipur on December 5, 2024. (Photo by Himanshu Sharma/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.