KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

Runners wearing full solid-coloured bodysuits take part in a marathon in Tel Aviv, Israel February 26, 2016. Tens of thousands took part in the event, which saw streets closed off from Rokach Boulevard in the north to Jaffa’s Jerusalem Boulevard in the south. Other than the main 42-kilometer (26-mile) run, the day’s events also included a half-marathon route, several shorter circuits, a handcycle race for the handicapped and a mini-marathon for kids of a single kilometer (0.6 miles). (Photo by Amir Cohen/Reuters)

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)

This image taken from video provided by TVBS shows a commercial airplane clipping an elevated roadway just before it careened into a river in Taipei, Taiwan, Wednesday, February 4, 2015. The ATR-72 prop-jet aircraft had 58 people aboard. (Photo by AP Photo/TVBS)

Youtubers wearing masks of pigs film a video at a shopping district which has fewer people than usually amid the coronavirus disease (COVID-19) outbreak in Tokyo, Japan, May 19, 2020. (Photo by Kim Kyung-Hoon/Reuters)

American singer-songwriter and actress Olivia Rodrigo accepts the Song of the Year award for “Drivers License” onstage during the 2021 MTV Video Music Awards at Barclays Center on September 12, 2021 in the Brooklyn borough of New York City. (Photo by Mario Anzuoni/Reuters)

Tom Kaulitz and Heidi Klum attend Heidi Klum's 20th Annual Halloween Party presented by Amazon Prime Video and SVEDKA Vodka at Cathédrale New York on October 31, 2019 in New York City. (Photo by Craig Barritt/Getty Images for SVEDKA)