People in costume as a Minecraft bee (left) and Crying Child from Fright Night at Freddy's 4 (right) at the Sheffield Anime & Gaming Con at the Mercure Sheffield in London on Sunday, September 17, 2023. (Photo by Danny Lawson/PA Images via Getty Images)

A child dressed in a Santa Claus costume reacts, on the day Palestinian Christians attend an Orthodox Christmas Mass at the Greek Orthodox Saint Porphyrius Church, amid the ongoing conflict between Israel and Hamas, in Gaza City on January 7, 2025. (Photo by Dawoud Abu Alkas/Reuters)

A child explores the ancestry in the stars exhibit that forms part of YOU:MATTER, after the cutting-edge experience opened at the National Science and Media Museum in Bradford, UK on Friday, April 11, 2025. (Photo by Danny Lawson/PA Images via Getty Images)

A child stands next to sacrificial camels at the camel market ahead of the Muslim festival of Eid al-Adha in the Birqash district, Giza, Egypt, 30 May 2025. Eid al-Adha is one of the holiest Muslim holidays, marking the annual Hajj pilgrimage to Mecca. (Photo by Mohamed Hossam/EPA/EFE)

A child dressed as a New York Fire Department member watches the Veterans Day parade behind a New York Police Department officer on Fifth Avenue in Manhattan, New York City on November 11, 2025. (Photo by Kylie Cooper/Reuters)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)