A major new exhibition exploring the irresistible force of cuteness in contemporary culture at Somerset House, London on January 24, 2024. From emojis to internet memes, video games to plushie toys, food to loveable robotic design, cuteness has taken over our world. (Photo by Paul Quezada-Neiman/Alamy Live News)

Kazakhstan's Nadezhda Dubovitskaya reacts as she competes in the women's high jump qualification of the athletics event at the Paris 2024 Olympic Games at Stade de France in Saint-Denis, north of Paris, on August 2, 2024. (Photo by Andrej Isakovic/AFP Photo)

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

Runners hoist another runner into the air after completing The Color Run All-Star 5K as part of the All-Star Baseball game festivities, Saturday, July 11, 2015, at Sawyer Point Park, in Cincinnati. After more than two years of planning and sprucing up, city organizers say everything's in place for a smooth, safe and fun five days of events that began Friday morning with the opening of Major League Baseball's fan festival. There will be concerts, exhibits, celebrity softball, the Home Run Derby and other activities capped by Tuesday night's game. (Photo by John Minchillo/AP Photo)

A combination of four pictures shows participants dressed in superhero and heroic fantasy costumes posing during the second edition of the Hero Festival in Marseille, France, November 7, 2015. The festival is dedicated to American superhero comics, Japanese mangas, heroic fantasy characters and video games universes. (Photo by Jean-Paul Pelissier/Reuters)

A candle burns during a vigil in Aotea Square to remember victims of the Paris attacks on November 14, 2015 in Auckland, New Zealand. According to reports, over 150 people were killed in a series of bombings and shootings across Paris, including at a soccer game at the Stade de France and a concert at the Bataclan theater. (Photo by Hannah Peters/Getty Images)

A Brazil fan waits for the start of the group A World Cup soccer match between Brazil and Croatia, the opening game of the tournament, in the Itaquerao Stadium in Sao Paulo, Brazil, Thursday, June 12, 2014. (Photo by Felipe Dana/AP Photo)

Rugby Union, New Zealand vs Tonga, IRB Rugby World Cup 2015 Pool C, St James' Park, Newcastle, Englandon October 9, 2015: Fans is fancy dress before the game. (Photo by Andrew Yates/Reuters)