As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

See What Happens when This Cat Enjoys a Less Than Tasty Meal

This uniquely shaped house located in Huntsville, TX, is currently available for rent and it just might be the home of any cowboy or cowgirl’s dreams.

Mark Dill and Brit Thacker practice acro-yoga as approximately 70,000 people from all over the world gather for the 30th annual Burning Man arts and music festival in the Black Rock Desert of Nevada, U.S. August 29, 2016. (Photo by Jim Urquhart/Reuters)

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds ‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

Amazon Amanda and Sergio on a day out in Central Park on May 25, 2014 in New York City. Meet Amazon Amanda – the 6ft 3 ins, 20 stone model who is paid to dwarf men. Amanda, 38, is a big hit with guys who like being squashed, crushed, wrestled or simply seen out in pubic with super-sized women. After growing too big to be a mainstream model, Amanda discovered a subculture where she could put her natural assets to good use. With 63 inch hips and a 44DD bust Amanda is worshipped by amazon fans all over the world. And shockingly she was once asked to crush a terminally ill client to death – so he could die doing what he loves. Despite the suggestive nature of her work Amanda insists nothing sexual ever takes place between her and her clients. (Photo by Ruaridh Connellan/Barcroft Media)

In this June 16, 2017 photo, Batel Delciner, 23, removes wood from a furnace to lower the heat cooking sugar juice at the Ti Jean distillery, which produces clairin, a sugar-based alcoholic drink, in Leogane, Haiti. The broth is cooked for about four hours after a fermentation period of four to eight days. (Photo by Dieu Nalio Chery/AP Photo)