The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

People look through the front windshield of a damaged trolleybus in Donetsk, January 22, 2015. At least seven civilians were killed on Thursday when a shell or a mortar hit a trolleybus stop in the rebel-controlled city of Donetsk in eastern Ukraine, a Reuters witness said. The Reuters cameraman said he saw six bodies on the ground near, and inside, a trolleybus in a southern district of the city. Windows of shops nearby had been blown out by the blast. (Photo by Alexander Ermochenko/Reuters)

A model showcases designs by Twenty Seven Names in a photograph as part of New Zealand Fashion Week 2011 at a Newton Gallery on August 30, 2011 in Auckland, New Zealand. (Photo by Sandra Mu/Getty Images)

Miss Universe contestant Carolina Duran of Costa Rica, center, reacts to a TV network's drone as others prepare to pose from the deck of the yacht Happy Life prior to cruising to a beach resort in Batangas province Thursday, January 19, 2017 at the Philippine Navy headquarters in Manila, Philippines. Eighty-six candidates from around the world are vying for the title to succeed Pia Wurtzbach from the Philippines. The competition takes place on Jan. 30. They are, from left, Cherell Williamson of Bahamas, Rebecca Rath of Belize, Hildur Maria of Iceland, and Chanelle de Lau of Curacao. (Photo by Bullit Marquez/AP Photo)

Miss South Carolina Suzi Roberts competes in the swimsuit competition of the 97th Miss America Competition in Atlantic City, New Jersey U.S. September 10, 2017. (Photo by Mark Makela/Reuters)

A participant gets ready backstage before the start of the “Miss Gay Nicaragua 2016” beauty pageant in Managua, Nicaragua June 25, 2016. Picture taken June 25, 2016. (Photo by Oswaldo Rivas/Reuters)

Miss California Crystal Lee performs during the Miss America 2014 pageant, Sunday, September 15, 2013, in Atlantic City, N.J. (Photo by Mel Evans/AP Photo)