People dressed in the historic uniforms of the Imperial Russian army take part in a re-enactment of the 1812 Battle of Berezina, to mark the 204th anniversary of the battle, near the village of Bryli, Belarus, November 27, 2016. (Photo by Vasily Fedosenko/Reuters)

A history enthusiast, dressed as a soldier, marches before the re-enactment of Napoleon's famous battle of Austerlitz near the southern Moravian town of Slavkov u Brna, Czech Republic December 3, 2016. (Photo by David W. Cerny/Reuters)

Dont get catty. These roar-some images show the moment two female tigers came to blows in a bitter dispute over territory. Rarely ever seen in the wild let alone on camera, the dramatic images show a white Siberian tiger and orange-coloured tiger slashing ferociously at each others face and eyes. The intense altercation erupted into violence when the smallest of the pair, the orange striped tiger known as Shadow, attempted to expand its hunting ground. But white tiger, TiBo, wasnt willing to give up the ground without a fight and was forced to use its size and weight to put Shadow firmly back in her place. (Photo by Alex Kirichko/Caters News/SIPA Press)

A German contestant adjusts his helmet during the “Battle of Nations” in Aigues-Mortes, southern France, Friday, May 10, 2013 where Middle Ages fans attend the historical medieval battle competition. The championship will be attended by 22 national teams, which is twice the number it was last year. The battle lasts until May 12. (Photo by Philippe Farjon/AP Photo)

A member of a rival team walks during an annual carnival battle with oranges in the northern Italian town of Ivrea February 15, 2015. Dressed up as Middle Age kings' guards, a group of men ride in a horse-drawn carriage and pelt “foot soldiers” with oranges as thousands of people gather to re-enact a Middle Age battle when the townsfolk of Ivrea overthrew an evil king. In a strange twist, instead of swords and cross bows, these days the weapons of choice are oranges. (Photo by Max Rossi/Reuters)

Revellers take part in the annual “Naval Battle” of Vallecas in Madrid, Spain July 19, 2015. The slogan for this year's water battle is “Get wet for Alfon, freedom for Alfon”, referring to Alfonso Fernandez Ortega, a Vallecas resident who was sentenced to four years in prison in June. The festival was started spontaneously in 1981 when some neighbours started to throw water at one another due to high temperatures during the Virgen del Carmen Festival. (Photo by Juan Medina/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)