“Happy Feet” the emperor penguin that washed up on the Kapiti Coast last week, undergoes a medical examination at Wellington Zoo on June 29, 2011 in Wellington, New Zealand. The young penguin landed on NZ shores last week, after traveling over 3,000 kilometres from the antarctic. The ill penguin was operated on at Wellington Zoo several times this week to remove sand and sticks from it's stomach with hopes it will recover fully. A team of experts is likely to decide today, whether the bird will remain in captivity in New Zealand, or be transported back the the antarctic. (Photo by Hagen Hopkins/Getty Images)

A boy looks back while he and another boy play on a Syrian military tank, destroyed during fighting with the Rebels, in the Syrian town of Azaz, on the outskirts of Aleppo, Sunday, September 2, 2012. (Photo by Muhammed Muheisen/AP Photo)

A Game of Thrones superfan has forked out £5,000 to try and look like the shows' hit character Daenerys Targaryen. Obsessed Tabitha Lyons has even spent £4,000 creating 14ft-tall pet dragons which took her 700 hours to complete. (Photo by Tabitha Lyons/Barcroft Media)

In this photo taken on Sunday, September 4, 2016, a Kyrgyz boy holds a golden eagle during the second World Nomad Games at Issyk Kul lake in Cholpon-Ata, Kyrgyzstan. The Games, which opened on Saturday on a picturesque mountain plain in eastern Kyrgyzstan, bring together athletes from 40 countries including Russia and the United States where nomadic traditions are strong. (Photo by Vladimir Voronin/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.