A girl presents the new Oktoberfest beer festival mug in a Oktoberfest tent in Munich, southern Germany, on August 21, 2014. The world famous beer festival Oktoberfest will takes place from September 20 to October 5, 2014. (Photo by Christof Stache/AFP Photo)

Women wearing Dirndl, a traditional Alpine folk dress, run to get a place in a tent for the opening of the 185th Oktoberfest beer festival in Munich, Germany, 22 September 2018. The Oktoberfest lasts until October 7 and is the world's largest beer festival. The beer festival typically draws over six million visitors. (Photo by Karl- Josef Hildenbrand/DPA/Alamy Live News)

A man dressed up as the Statue of Liberty walks in front of a new digital advertising screen in Times Square, New York, November 18, 2014. According to local media the screen is a full block long, 8 stories tall, is lit with 24 million LED pixels and has a higher resolution than most TV sets. The advertising rate is reported at $2.5 million USD for a four-week run making it one of the most expensive outdoor advertising spaces in the world. (Photo by Carlo Allegri/Reuters)

A singer drinks from a huge bowl of beer on-stage as he pays tribute to the customers after performing at an entertainment club in Beijing, on May 8, 2014. (Photo by Jason Lee/Reuters)

A server carries mugs during a barrel tapping at a beer garden near Theresienwiese where Oktoberfest would have started today as COVID-19 continues in Munich, Germany, September 19, 2020. (Photo by Andreas Gebert/Reuters)

American singer-songwriter Madison Beer attends Spotify's 2024 Best New Artist Party at Paramount Studios on February 01, 2024 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Spotify)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.