History enthusiasts of French association “Arquebusiers de l'Est”, dressed as soldiers of 3rd regiment of Zouave, attend an Armistice Day ceremony to commemorate the end of World War One at Epernay, eastern France, November 11, 2014. More than a hundred volunteers from France, Romania, England, Belgium, Russia and Italy took part in the parade. The year 2014 marks the centennial commemoration for the soldiers who fought in the First World War (WWI). (Photo by Charles Platiau/Reuters)

A runner tries to get the attention of a bull, named Santon, during the “Toro de Cuerda” (Bull on Rope) festival at Plaza de Espana square in Grazalema, southern Spain, July 18, 2016. Three bulls restrained by a rope are allowed to run through the streets of the village during the annual festival. (Photo by Jon Nazca/Reuters)

Amal Clooney attends the “Money Monster” premiere during the 69th annual Cannes Film Festival at the Palais des Festivals on May 12, 2016 in Cannes, France. (Photo by Andreas Rentz/Getty Images)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A man wearing an armor attends a reenactment of the Battle of Agincourt, in Agincourt, northern France, Saturday, July 25, 2015. The French are hosting a reenactment of the clash with England this weekend. More than 800 people in Medieval garb are gathering at the site to commemorate the battle, which was a turning point in the Hundred Years' War. (Photo by Thibault Camus/AP Photo)

The Millau Viaduct is a cable-stayed bridge that spans the valley of the River Tarn near Millau in southern France. Designed by the French structural engineer Michel Virlogeux and British architect Norman Foster, it is the tallest bridge in the world with one mast's summit at 343.0 metres (1,125 ft) above the base of the structure.

Chamonix-Mont-Blanc or, more commonly, Chamonix is a commune in the Haute-Savoie département in the Rhône-Alpes region in south-eastern France. It was the site of the first Winter Olympics in 1924. The commune's population of around 9,800 ranks 865th within the country of France.