The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Guadalajara-based artist Gonzalo Lebrija created a public art installation in the parking lot (1430 Delgany Street, Denver, CO 80202) across from the Museum of Contemporary Art Denver (MCA Denver) in the summer of 2010. The installation, entitled History of Suspended Time: Monument for the Impossible, was developed as a dual collaboration with MCA Denver's museum-wide exhibition, Energy Effects: Art & Artifacts from the Landscape of Glorious Excess, as well as Denver's inaugural 2010 Biennial of the Americas, an international event that celebrated the culture, ideas and people of the Western Hemisphere.

A photographer tested the concentration of several pairs of dogs as he captured their reactions to treat time in a series of shots. Christian Vieler, 47, of Waltrop, Germany, has been a professional dog photographer since 2016. He came up with the idea of snapping two dogs catching treats simultaneously. Here: Basset Hounds. (Photo by Vieler Photography/Caters News Agency)

Caporal dancers perform during the carnival celebrations in Oruro, Bolivia, Saturday February 14, 2015. The Carnival of Oruro which is a religious festival dating back more than 2000 years in an ongoing pagan-catholic blend of religious practice in the region, and is one of UNESCO's Masterpieces of the Oral and Intangible Heritage of Humanity. (Photo by Juan Karita/AP Photo)

It’s time to start watching for Comet PANSTARRS, one of two comets to get excited about in 2013. Photo: This image provided by NASA shoaws the comet PANSTARRS as seen from Mount Dale, Western Australia on March 5, 2013. According to NASA on March 10, it will make its closest approach to the sun about 28 million miles (45 million kilometers) away. As it continues its nightly trek across the sky, the comet may get lost in the sun's glare but should return and be visible to the naked eye by March 12. (Photo by AP Photo/NASA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.