See also: Karma by Do Ho Suh

A bodyboarder rides a wave during a big- wave surfing session at Praia do Norte in Nazare on November 19, 2016. (Photo by Patricia de Melo Moreira/AFP Photo)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Just a week before Rio de Janeiro hosts South America's first Olympics, city residents expressed mixed feelings about the cost and security of the Games, while holding out hope they will bring joy to a nation facing economic and political crises. The conflicted thoughts mirror a recent survey by the Datafolha polling group showing that half of Brazilians were opposed to holding the Games, while 63 percent think the costs of hosting the event will outweigh benefits. (Photo by Pilar Olivares/Reuters)

Mark Trotter and Luke Thompson of New Zealand compete in the Senior Prearranged Sparring on the final day of the 2011 ITF Taekwon-Do World Championships at TSB Bank Arena on March 13, 2011 in Wellington, New Zealand.

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.