Football fans watch a broadcast of the UEFA Euro 2020 round of 16 match between The Netherlands and Czech Republic on a terrace in Amsterdam, the Netherlands, 27 June 2021. Visitors had to be tested in advance and once did not have to keep a distance of 1.5 meters. As one of the relaxation of the corona measures, catering establishments are allowed to place large screens to show the matches. (Photo by Ramon van Flymen/EPA/EFE)

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.

The giant metal structure sits 330ft above the ground on the roof of a 22 storey office block in Dutch capital Amsterdam on September 6, 2016. Tourists sit in a playground-style chair as they propel themselves them over the edge of the building with only thin-air between them and the ground below. Engineers spent several years designing and building the breathtaking swing. By being fixed to the top of a building it reaches new heights – dwarfing other swings around Europe but trailing behind the 1,150ft high mechanical rides at the Stratosphere Hotel in Las Vegas, Nevada. (Photo by Huub Zeeman/SWNS.com)

A handout photo made available by the World Press Photo (WPP) organization on 13 February 2017 shows a picture by Rossiya Segodnya photographer Valery Melnikov that won the Long-Term Projects – First Prize award of the 60th annual World Press Photo Contest, it was announced by the WPP Foundation in Amsterdam, The Netherlands on 13 February 2017. Caption: Civilians escape from a fire at a house destroyed by an air attack in the Luhanskaya village. (Photo by Valery Melnikov/EPA/Rossiya Segodnya/World Press Photo)

Tattooist Jay Freestyle, who is based in Amsterdam, creates what only can be described as works of art that last forever on his clients' skin. His style is freehand – without any sketch or stencil and he inks the incredible drawings straight onto body parts. They might look expertly planned, but the swashes of colour, detailed line work and geometric shapes are all the result of some clever improvisation. Photo: An amazing example of his mixed style. (Photo by Jay Freestyle/360 Media Solutions)