As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)

A dog snuggles up to a potential owner on the opening day of Dog Cafe, a coffee shop where people can adopt shelter dogs in Los Angeles, California, United States, April 7, 2016. (Photo by Lucy Nicholson/Reuters)

A Sotheby's employee holds a 110.03 carat sun-drop diamond on October 24, 2011 in London, England. The diamond is the largest yellow pear-shaped diamond in the world, and is expected to fetch between $11-15 Million USD when it is sold at auction at Sotheby's Auction house in London. (Photo by Dan Kitwood/Getty Images)

Jennifer Lopez donates a stage outfit that she wore during an American Idol performance to Hard Rock Cafe’s memorabilia collection at her CD signing to celebrate her new album «LOVE?» held at the Hard Rock Cafe Hollywood on May 3, 2011 in Hollywood, California. (Photo by Michael Caulfield/Getty Images)

The cold doesn't seem to be a problem for these women who dance on December 02, 2020 in Cardiff, Wales. From Friday at 6pm licensed pubs, cafes and restaurants in Wales will have to stop serving alcohol and close at 6pm every day until further notice. The regulations will be reviewed on 17 December. The rules follow a firebreak period which started on October 23 and ended on November 9 which saw all non-essential shops close. (Photo by Huw Evans Picture Agency/The Sun)

A woman takes a selfie with the a cafe-staff dressed in a halloween costume at a cafe in Bangkok on October 23, 2024. (Photo by Manan Vatsyayana/AFP Photo)