The Christmas Train of Lights on November 27, 2024 on the Dartmouth Steam Railway in Devon, UK, which runs until 30th December 2024, is reflected in the calm water of the River Dart after leaving Kingswear on its return trip to Paignton. The carriages and steam locomotives on the festive service are lit inside and out with coloured lights. (Photo by Graham Hunt/BNPS)

Visitors to the annual Vivid Sydney light festival wear matching illuminated suits alongside the Sydney Harbour Bridge on the second night of the light and sound show in Sydney, Australia, May 28, 2016. (Photo by Jason Reed/Reuters)

Pedestrians use their smartphones to capture the newly illuminated Christmas tree at the Syntagma square in Athens on November 23, 2023. (Photo by Angelos Tzortzinis/AFP Photo)

Nico Martin with a Mini Electric wrapped in thousands of Christmas fairy lights, at Greenfield Farm in Christmas Common, Oxfordshire on November 9, 2021. Nico, from Bracknell in Berkshire, has wrapped his own Mini in lights for the last two years, raising money for the MS Trust and for Duchenne UK. This year Mini are supporting Nico, providing him with a Mini Electric wrapped in thousands of Christmas lights ready for him to take out on the road. (Photo by Jacob King/PA Images via Getty Images)

People walk in the Old City of Damascus, Syria, decorated for the upcoming Christmas holidays, Tuesday, December 14, 2021. (Photo by Omar Sanadiki/AP Photo)

A general view shows the Christmas decoration at a country house estate in the village of Bad Tatzmannsdorf, Austria, November 30, 2015. The estate owned by the Gollnhuber family is lit with half a million Christmas lights and more than 60 inflatable Christmas figures, turning the place into a winter wonderland every December and attracting thousands of visitors. (Photo by Leonhard Foeger/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)