An Afghan woman fills containers with water near her temporary shelter at an internally displaced person's (IDP) camp on the outskirts of Herat, Afghanistan, January 21, 2015. Dozens of families are living in temporary shelters even in harsh winters and most depend on aid distributions by the United Nations High Commissioner for Refugees (UNHCR). (Photo by Jalil Rezayee/EPA)

A woman tries to protect her daughter as refugees scuffle with the Greek police in their effort to reach the borderline with Macedonia, near the Greek village of Idomeni, Sunday, November 22, 2015. Over 1,000 migrants gathered in the Greek town Idomeni protested Saturday against the decision by Macedonian authorities across the border to turn away migrants who are not from war zones such as Syria, Afghanistan and Iraq. (Photo by Giannis Papanikos/AP Photo)

People protest getting evicted from land designated for a Petrobras refinery, at a settlement coined the “First of May Refugee Camp”, referring to the date people moved here and set up tents and shacks to live in during the new coronavirus pandemic in Itaguai, Rio de Janeiro state, Brazil, Thursday, July 1, 2021. (Photo by Silvia Izquierdo/AP Photo)

A child sitting in a washbowl filled with water cools himself as civilians struggle with protecting themselves from the dangers of extreme heat at the refugee camp, in Idlib, Syria on July 13, 2023. The civilians, who fled from the attacks of the Syrian Army, live under harsh conditions without infrastructure and electricity while the temperature reaches 47 Celsius in the region. (Photo by Izzeddin Kasim/Anadolu Agency via Getty Images)

A girl, standing before her tea shop, which is completely ruined by sea water in Frazerganj, Sundarbans, India on August 18, 2020. After Cyclone Aila struck the Sundarbans in 2009, it became clear that frequent cyclonic events will turn the residents of Sundarbans into climate refugees. Within May 5, 2019 – May 25, 2021, Sundarbans faced cyclones- Fani, Bulbul, Amphan & Yaas – each devastating enough to justify the fear of mass displacement. (Photo by Supratim Bhattacharjee/Mangrove Photography Awards)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)