Sudan cheetah cub Assama inspects a camera bag in its enclosure at the Landau Zoo, in Landau, Germany, 03 September 2025. Assama, born in July as the only cub to a cheetah cat, was rejected by its mother, and is now being bottle-fed by its caretakers. (Photo by Ronald Wittek/EPA)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

American rapper Doja Cat performs on stage during the Balmain Festival as part of Paris Fashion Week Womenswear Spring/Summer 2022 at La Seine Musicale on September 29, 2021 in Boulogne-Billancourt, France. (Photo by Splash News and Pictures)

A stray cat walks in front of a ballot box at a polling station for Turkish citizens living abroad, as part of the second round of the Turkish presidential election, at the Turkish Embassy in Cairo, Egypt on May 22, 2023. (Photo by Amr Abdallah Dalsh/Reuters)

A Ukrainian serviceman of the 47th “Magura” Separate Mechanized Brigade plays with a cat, which his unit evacuated from a frontline, amid Russia's attack on Ukraine, at undisclosed location in Donetsk region, Ukraine on February 8, 2024. (Photo by Alina Smutko/Reuters)

“I’d come to the Altai Mountains on an Adventure Sherpas tour. Our group of 12 was made up mostly of Minnesotans who’d left warm weather and falling leaves for frosty Mongolia. We’d come to sleep in cozy ger tents, the traditional yurt abode of the Mongolian steppe; sip mare’s milk tea; climb mountain glaciers; ride horses to an ancient battle site, and attend the annual Eagle Hunting Festival in Ölgiy...”. – Kathryn Kysar via The Star Tribune. Here: hunter Berek and his eagle outside his home. (Photo by Brad Ruoho/The Star Tribune)

At first, British photographer Martin Usborne just wanted to do some reporting on people who leave their dogs locked up in cars. But as he went around scouring parking lots, “making barking noises to try and awaken sleeping dogs that were not actually there,” his project took on a new artistic direction. “The Silence of Dogs in Cars” was inspired by a “childhood memory of waiting in a car whilst his parents were shopping in a supermarket, and the youthful fear that they would not return.”