These snaps show a series of crafty critters camouflaged out of view. Many adventurous animals love to stand out from a crowd, but there are times when they need to blend in a bit more too. Photo: Tall story – can you spot the giraffe? (Photo by Caters News)

The Bridge is a concept design for the ArchTriumph competition – they wanted to actually create something rather fun and frivolous (as opposed to their projects that are all of great concern when it comes to functionality, comfort for its users etc). The competition was a nice opportunity to create something a bit “outside the lines” and to have fun actually. A fun and smart idea, yet rigorous, congratulations!

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.