People walk by a 3D video advertisement display of a giant cat that was recently installed in the famed Shinjuku shopping district in Tokyo on Friday, July 9, 2021. (Photo by Hiro Komae/AP Photo)

A person walks by an Ocean Rebellion activist taking part in a demonstration outside Department for Environment, Food and Rural Affairs (DEFRA) in London, Britain on September 15, 2021. (Photo by Hannah McKay/Reuters)

A spotless GWR (Great Western Railway) locomotive, the “Royal Sovereign” waiting to carry Queen Victoria's coffin. (Photo by Hulton Archive/Getty Images). 28th January 1901

A model poses backstage at the White Carpet Blaque Runway fashion fundraiser at the Causey Contemporary Art Gallery on January 13, 2012 in New York City. (Photo by Jason Kempin/Getty Images)

Labourers work at the installation site of Liquefied Petroleum Gas (LPG) pipeline on May Day or Labour Day in Chandigarh, India, May 1, 2015. (Photo by Ajay Verma/Reuters)

A woman in costume checks her phone at the Star Wars Celebration convention in Anaheim, California, April 16, 2015. The Star Wars Celebration runs through April 19 at the Anaheim Convention Center. (Photo by David McNew/Reuters)

A youth dives into a crater filled with water in Aleppo's al-Shaar district, in this July 10, 2014 file photo. (Photo by Hosam Katan/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)