A fox stands along a street in the Central London, Wednesday, March. 1, 2023. (Photo by Kin Cheung/AP Photo)

An orange cat wears sunglasses and a jacket before taking part in an orange cat competition on July 02, 2023 in Bangkok, Thailand. Thailand's Cat Fanciers' Club hosted an orange cat competition during a Cat Expo at Bangkok's Central Westgate Mall. Over 70 cats were judged on fur color, health and friendliness. A one year old cat named Chuan Long, after the Chinese Kung Fu boxer, took home first prize. (Photo by Lauren DeCicca/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)

Deaf and hard of hearing people perform a Buddhist Guanyin Thousand Hand dance to mark Sunday's National Day for Helping the Disabled in Yunnan, Kunming province, China on May 19, 2018. (Photo by Wong Campion/Reuters)

Freshmen in Zhengzhou Institute of Aeronautical Industry Management head bottles of mineral water for upright stand during military training on September 17, 2015 in Zhengzhou, Henan Province of China. More than 6,800 freshmen in the school are required to take part in the military training. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images)

Angele Blank, right, and Virginia Promeyrat wait for the start of the Greenwich Village Halloween Parade, Saturday October 31, 2015, in New York. (Photo by Tina Fineberg/AP Photo)

Germany's Wolfgang Kimmig-Liebe, who has been volunteering as Santa Claus for years, is searched by a Carabiniere paramilitary police officer before entering in St. Peter's Square at the Vatican to attend Pope Francis general audience, Wednesday, December 2, 2015. (Photo by Alessandra Tarantino/AP Photo)