Men sleep at a 24-hour McDonald's restaurant in Hong Kong, China November 10, 2015. A large number of homeless people sleeping on the street has long been been a problem in Hong Kong mainly due to its high rent and soaring property. In recent years, McDonald's 24-hour fast food shops opening all over the city have become popular alternatives for people, know as McRefugees or McSleepers, to spend the night in a safer and more comfortable way than on the street. (Photo by Tyrone Siu/Reuters)

Can a hamster drive a 15-tonne truck? Watch cute little Charlie steer a brand new Volvo FMX in a rough quarry. Will he make it to the top? Please like, share and comment! This is a daring test of the latest steering system. One that's so easy to handle you can steer a heavy truck with your fingertips.

Midfielder Lindsey Horan (9) of Team United States and midfielder Kosovare Asllani (9) of Team Sweden go up for a header during the first round of the Tokyo 2020 Olympic Games at Tokyo Stadium on Wednesday, July 21. 2021. Sweden defeated the United States of America 3-0. (Photo by Toni L. Sandys/The Washington Post)

Naga Sadhus or Hindu Holy men leave after taking a dip during the first "Shahi Snan" (grand bath) at “Kumbh Mela” or the Pitcher Festival, in Prayagraj, previously known as Allahabad, India, January 15, 2019. (Photo by Danish Siddiqui/Reuters)

“The aye-aye (Daubentonia madagascariensis) is a lemur, a strepsirrhine primate native to Madagascar that combines rodent-like teeth and a special thin middle finger to fill the same ecological niche as a woodpecker. It is the world's largest nocturnal primate, and is characterized by its unusual method of finding food; it taps on trees to find grubs, then gnaws holes in the wood and inserts its narrow middle finger to pull the grubs out. The only other animal species known to find food in this way is the striped possum. From an ecological point of view the aye-aye fills the niche of a woodpecker as it is capable of penetrating wood to extract the invertebrates within”. – Wikipedia

Photo: In this handout image from Bristol Zoo is seen the first captive bred aye-aye in the UK named “Kintana” (meaning star in Malagasy) April 15, 2005 at Bristol Zoo Gardens, England. The zoo announced today only the second baby aye-aye to be hand-reared in the world (the first was in Jersey Zoo) and has now made his first public appearance since his birth on 11 February 2005. (Photo by Rob Cousins/Bristol Zoo via Getty Images)

Visitors check photos on a smartphone during the activity "Birgu by Candlelight" in the medieval city of Birgu, also known as Vittoriosa, outside Valletta, Malta, October 10, 2015. During the annual event, most street lights are switched off and the city is lit up by candlelight, creating a magical ambience, according to its local council. (Photo by Darrin Zammit Lupi/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.