People hold out money as butchers sell their remaining produce of the year at discounted prices during the traditional Christmas Eve auction at Smithfield's market in London December 24, 2015. (Photo by Neil Hall/Reuters)

Porters carry the carcasses of a shark (L) and a Marlin (R) to the local market in Hamarweyne near the port of Mogadishu on the Indian Ocean coast on November 18, 2014 in the Somalia capital as fishermen bring in their catch. (Photo by Mohamed Abdiwahab/AFP Photo)

Fishermen prepare marlin and sailfish, destined for Jakarta, for auction at a fish market in Tegal, Central Java November 26, 2014 in this photo taken by Antara Foto. (Photo by Oky Lukmansyah/Reuters/Antara Foto)

A livestock vendor gives bath to a bull at a cattle market ahead of the Muslim festival of Eid al-Adha, on the outskirts of Karachi on June 10, 2024. (Photo by Asif Hassan/AFP Photo)

Livestock vendors displays their bulls to customers at a cattle market in Hyderabad, in Pakistan's Sindh province on May 20, 2025, ahead of the upcoming Muslim festival of Eid al-Adha. (Photo by Husnain Ali/AFP Photo)

A herder sits amidst his camels at a cattle market in Lahore on June 3, 2025, ahead of the Muslim festival of Eid al-Adha. (Photo by Arif Ali/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A man sleeps on a wheelbarrow outside a closed shop at a market during the first day of a ceasefire in Yemen's capital Sanaa April 11, 2016. (Photo by Khaled Abdullah/Reuters)