A surfer falls from their board a day after Tropical Storm Hilary swept through the area with large waves hitting south-facing beaches in Huntington Beach, California, on August 21, 2023. Tropical Storm Hilary drenched Southern California with record rainfall, shutting down schools, roads and businesses before edging in on Nevada on August 21, 2023. California Governor Gavin Newsom had declared a state of emergency over much of the typically dry area, where flash flood warnings remained in effect until this morning. (Photo by Frederic J. Brown/AFP Photo)

Serra da Aboboreira Megalithic Set (Meninas do Crasto) on September 24, 2023 in Baiao, Portugal. Since 1978 that Serra da Aboboreira (Aboboreira Mountains) has been the scene of a systematic study of its archeological values, among which are the monuments known as megalithic. These are funerary monuments designing the landscape. These dolmens were constructed with stones (lithos) of medium or large dimensions (mega), which were laid in a, more or less, vertical position. Over these, it was still placed a lid, also of stone. These containers were covered by an artificial mound of earth and stones (dolmen). (Photo by Octavio Passos/Getty Images)

People of the LGBTQI community pose for a photo on a large rainbow colored flag as they take part in the parade to mark Thailand Pride Festival 2022 in Bangkok, Thailand, 27 November 2022. Thailand's LGBTQI groups and foreigners attended the Pride festival to raise awareness and promote sexual diversity and equal rights for the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community. The festival also aims to promote tourism in Thailand as Covid-19 restrictions are being lifted, with hopes to becomes an annual and sustainable event in November. (Photo by Narong Sangnak/EPA/EFE/Rex Features/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Hydrocynus goliath, also known as the goliath tigerfish, giant tigerfish or mbenga, is a very large African predatory freshwater fish. The giant tigerfish is restricted to the Zaire River system, Lualaba River, Lake Upemba and Lake Tanganyika”. (Photo by Tigerfishcamp / Tourettefishing / Bigfishesoftheworld)

Mike De Butts adds the finishing touches to a giant Baobab Tree sculpture entitled “Under the Baobab”, outside the Southbank Centre on May 24, 2012 in London, England. The Pirate Technics' installation is made from a selection of brightly coloured fabrics from around the world, and is part of the Southbank Centre's “Festival of the World” exhibition, which includes a series of large scale pieces of art that will be in place around the Southbank centre over the Summer. (Photo by Dan Kitwood)

A fisherman is seen standing on a cliff edge at Cape Bank in La Perouse on February 20, 2011 in Sydney, Australia. The practice of fishing from rock platforms, cliffs and rocky outcrops is notoriously dangerous with many anglers per year being washed into the ocean by dangerous surf or unexpected large waves. Angling is often reported as the sport having the highest mortality rate on average due to fishermen drowning with rocking fishing contributing to a high number of these deaths. (Photo by Mark Kolbe/Getty Images)