A woman controls a ball on Ipanema beach in Rio de Janeiro, Brazil, April 14, 2016. As hundreds of thousands of tourists begin descending on Rio de Janeiro for the Olympics that start August 5, the headlines have focused on the street violence, the Zika virus, the water pollution and the rush to finish venues and transport. But Rio, known by Brazilians as the “Marvelous City”, glistens despite it all. The beach is a way of life here. (Photo by Nacho Doce/Reuters)

Show promoters for Motolite batteries sit on a jeepney as they pose for photographers during the Manila International Auto show in Pasay, Metro Manila, Philippines on April 4, 2013. (Photo by Erik De Castro/Reuters)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A WZ-10 attack helicopter performs during Airshow China 2022 at Zhuhai Air Show Center on November 9, 2022 in Zhuhai, Guangdong Province of China. The 14th Airshow China will be held from Nov. 8 to 13. (Photo by Qian Baihua/VCG via Getty Images)

A view of the spectacular colour of clouds at sunset on January 17, 2005 in Beijing, China. (Photo by China Photos/Getty Images)

A worker spreads paddy crop for drying in a rice mill complex on the outskirts of Ahmedabad February 3, 2011. (Photo by Amit Dave/Reuters)

A volcanic eruption at Mount Etna’s Vorgaine crater in Sicily, Italy on December 3, 2015. (Photo by Marco Restivo/Barcroft Media)