Miss Seychelles Gabriella Gonthier walks through the crowd with fellow contestants for the start of the final round of the 71st Miss Universe Beauty Pageant in New Orleans Saturday, January 14, 2023. (Photo by Gerald Herbert/AP Photo)

A woman wearing a face mask has her hair curled by a special equipment at a beauty salon in Bangkok on July 12, 2020. (Photo by Mladen Antonov/AFP Photo)

Beautician Alex Smith, 26, does the nails of Jules Aspen, 40, at the Madame Beauty salon in Chirton, North Tyneside, UK on July 13, 2020. Nail bars, beauty salons, tattoo and massage studios, physical therapy businesses, spas and piercing services are able to reopen in the latest lifting of restrictions in England. (Photo by Owen Humphreys/PA Images via Getty Images)

Miranda state beauty pageant contestant Luiseth Materan, wearing a protective face mask issued by the Miss Venezuela beauty pageant, arrives to the Venevision television station to prepare for a meeting with judges, in Caracas, Venezuela, Friday, September 18, 2020. Quarantine rules and social distancing has forced the contestants to train at home and online with limited access to the venue itself where strict measures are in place. The pageant is due to take place on Sept. 24. (Photo by Ariana Cubillos/AP Photo)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.