A participant, surrounded by red chilli peppers, takes part in a chilli-eating competition at a hot spring in Yichun, Jiangxi province, China on December 9, 2018. (Photo by Chen Fei/China News Service via Reuters)

Meghan Puhr participates in a virtual realty presentation during an Intel news conference before CES International, Wednesday, January 4, 2017, in Las Vegas. (Photo by John Locher/AP Photo)

A participant wearing Kokoshnik, the Russian traditional headwear, walks out of the water during winter swimming festival in the town of Podolsk, south of Moscow, Russia January 5, 2017. (Photo by Maxim Shemetov/Reuters)

Participants dressed as Santa Claus take part in the Great Edinburgh Santa Run on December 11, 2011 in Edinburgh, Scotland. Around a thousand people took part in the annual fundraising event, with all money raised being donated to the charity “When You Wish Upon a Star”. (Photo by Jeff J. Mitchell/Getty Images)

Israelis participate in a “Zombie Walk” during the Jewish holiday of Purim on March 6, 2012 in Tel Aviv, Israel. The carnival-like Purim holiday is celebrated with parades and costume parties to commemorate the deliverance of the Jewish people from a plot to exterminate them in the ancient Persian empire 2,500 years ago, as described in the Book of Esther. (Photo by Uriel Sinai/Getty Images)

Participants cross cold and muddy waters during the Strong Race competition near Tukums May 4, 2014. About 6500 people competed in this extreme running race, which includes cross-country running, elements of agility and power discipline. (Photo by Ints Kalnins/Reuters)

Swimmers in fancy dress splash as they participate in the New Year's Day Loony Dook swim at South Queensferry, Scotland January 1, 2015. (Photo by Russell Cheyne/Reuters)

A boy fires confetti poppers as he participates in a procession to mark Eid-e-Milad-ul-Nabi, the birthday celebration of Prophet Mohammad, in Mumbai January 4, 2015. (Photo by Danish Siddiqui/Reuters)