On August 31, 2011, a puppy was rescued from a garbage bag in Central Florida. She was afflicted by a condition dubbed “swimmer puppy syndrome”, formally, pectus excavatum. It's rare in puppies, but when it happens it causes them to lie flat on their chests with their legs perpetually splayed out. It's usually a symptom of serious neurological problems that most puppies cannot survive. Veterinarians recommended putting her to sleep... (Photo by Flyin Fur Pet Photography)

Russian soldiers dressed in Red Army World War II uniforms attend a rehearsal for the Nov. 7 parade in the Red Square with Spassky Tower in the background, in Moscow, Russia, Friday, November 6, 2015. The parade marks the 74th anniversary of a November 7 parade on Red Square when soldiers went directly to the front during World War II. For decades Nov. 7 was a holiday celebrating the 1917 Bolshevik Revolution. (Photo by Ivan Sekretarev/AP Photo)

Girls of the Long Horn Miao ethnic minority group wear headdresses as they prepare gather for Tiaohua or Flower Festival as part of the Lunar New Year on February 6, 2017 in Longga village, Guizhou province, southern China. (Photo by Kevin Frayer/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“The saguaro (scientific name Carnegiea gigantea) is a large, tree-sized cactus species in the monotypic genus Carnegiea. It is native to the Sonoran Desert in the U.S. state of Arizona, the Mexican state of Sonora, a small part of Baja California in the San Felipe Desert and an extremely small area of California, U.S. The saguaro blossom is the State Wildflower of Arizona”. – Wikipedia

Photo: Daniel Appel (L), a firefighter with Engine 84 from the Lassen National Forest in California and Mike Hallen, (R), Arizona representative of the National Register of Big Trees, measure the circumference of this Saguaro cactus called the "Grand One," in the Tonto National Forest on July 1, 2005 35 miles north of Phoenix, near Carefree, Arizona. The cactus, estimated to be more than 200 years old, measures a circumference of 7 feet, 10 inches (2.4 meters) and stands 46 feet high (14 meters). The cactus was burned in the Cave Creek Complex fire and may not survive. It was once the largest Saguaro in the world, two others have been found recently that have tied it's measurements. The fire has burned more than 214,000 acres of the Sonoran desert. (Photo by Jeff Topping/Getty Images)

In this October 7, 2018 photo waitress dance in the Hofbraeu tent after the closing of the Oktoberfest beer festival in Munich, southern Germany, which ran from September 22 through October 7, 2018. (Photo by Felix Hoerhager/AP Photo)

A woman covers her face as a fire burns in the middle of town during an anti-G20 protest on July 7, 2017 in Hamburg, Germany. Authorities are braced for large-scale and disruptive protests as Leaders of the G20 group of nations arrive in Hamburg for the July 7-8 G20 summit. (Photo by Leon Neal/Getty Images)

Ukrainians wearing traditional costumes sing Kolyadky or Ukrainian Christmas Carols, as a part of Orthodox Christmas in Kiev, Ukraine, Thursday, January 7 2016. Orthodox Christians mark their traditional Christmas Day Jan. 7, with many ancient symbolic events. (Photo by Sergei Chuzavkov/AP Photo)