Planes land in fog at Heathrow Airport, west London on January 4, 2014, as heavy fog covers a many parts of the south east. (Photo by Steve Parsons/PA Images via Getty Images)

A Ukrainian police officer takes cover in front of a burning building that was hit in a Russian airstrike in Avdiivka, Ukraine, Friday, March 17, 2023. (Photo by Evgeniy Maloletka/AP Photo)

A woman takes photos of a child on a sports ground covered with hailstones following a hail storm in the Siberian city of Omsk, Russia on June 27, 2023. (Photo by Alexey Malgavko/Reuters)

A man carries floats as he walks on an algae covered beach as a truck collecting algae passes by, along the coastline in Qingdao, Shandong province, July 6, 2015. (Photo by Reuters/China Daily)

Israelis take cover from the incoming rocket fire from the Gaza Strip in Ashkelon, southern Israel, Wednesday, October 11, 2023. (Photo by Leo Correa/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

US President Donald Trump' s daughter and senior White House adviser Ivanka Trump (2nd R) poses for a photo on a balcony of the VIP tent at the Olympic sliding centre with US army luge athletes Taylor Morris (L) and Matt Mortensen (2nd L), and US women’s bobsleigh silver medallist Lauren Gibbs (R) before the ski jump tower at the men' s four- man bobsleigh event of the Pyeongchang Winter Olympic games in Pyeongchang on February 25, 2018. (Photo by Eric Gaillard/Reuters)