People wear face masks as they ride an E-scooter in the Old Elbe Tunnel in Hamburg, Germany, Thursday, October 15, 2020. To avoid the spread of the coronavirus the use of a face mask in the 117-year-old tunnel under the Elbe river is mandatory. (Photo by Michael Probst/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

Jamon, a mini pig from São Paulo, Brazil, just may be the most handsome devil on Instagram right now. The pig has amassed more than 55,000 followers who fawn over his every move and his festive outfits, from Hawaiian shirts to sombreros, and even turtle costumes. (Photo by Instagram)

Youths pose for a photo, while doing their homework in an area once home to chop houses, where gangs dismembered enemies, but is now a “humanitarian space” in Buenaventura, Colombia, Wednesday, August 16, 2023. (Photo by Fernando Vergara/AP Photo)

The Tsaatan people are one of the world’s last groups of nomadic reindeer herders and they live in Khövsgöl Aimag in northern Mongolia. They are originally from across the border in what is now the Tuva republic of Russia. (Photo by Pascal Mannaerts/Rex Feature/Shutterstock)

A jogger runs along Bregagh Road at Dark Hedges, Armoy, Northern Ireland, Wednesday, February 10, 2016. Road markings have been painted by mistake on the world famous road that features the Dark Hedges tree lined road which was made famous by the Game of Thrones and is now a massive tourist attraction. (Photo by Peter Morrison/AP Photo)

A Filipino climate activist wearing a face shield with the words “Climate Justice Now” poses showing her hand as part of global climate change protests, in Quezon City, Metro Manila, Philippines on September 25, 2020. (Photo by Eloisa Lopez/Reuters)